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QMI Logo Animation

QMI

A car additive company called QMI needed me to do a theme driven animation for a new logo they were developing and so we sat down and talked about what they were really shooting for. They needed the theme to be all things cars because they sell fuel additives and such so they  wanted this animation to tell the story about who they were without words. I think we all want that to some extent so this is what we came up with.

QMI Logo from Chris Florence on Vimeo.

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